Making it big in the fashion market is not an easy feat because there are companies that are trying hard to win the biggest share of the market capitalization in the fashion market. One of the niches that have become highly popular in the last few years in the fashion world is athleisure wear and fitness clothing. And, one of the athleisure brands that have been in the news for all the right reasons in the last couple of years is Fabletics. It is a company that was started in the year 2013 by Don Ressler, Adam Goldenberg, and Kate Hudson, and soon became one of the biggest companies in the fashion world.
The company sells exclusive athleisure wear and fitness clothing for women. Fabletics has become hugely popular among its target audience is not only the United States, but also in Australia, UK, and a couple of other countries where it sells. It has also launched physical stores in the United States and the United Kingdom, which has given the consumers an opportunity to check out the products of the company first hand and see if it is worth it to become its loyal patron or not.
Fabletics has grown substantially in the past few years, and it is mostly because it has always given due attention to what the consumers are talking about the brand. As the world of social media and internet has bridged the gap between the consumers and the companies, it has become more comfortable for the companies to interact with the consumers and vice versa. Thus, Fabletics keeps a close watch on what the consumers are saying about the brand if they are facing any problems and implements any viable suggestions that would positively affect the brand and its market image. Making such efforts on a consistent basis has helped Fabletics become a famous athleisure brand that the consumers trust with eyes closed.
Kate Hudson, who apart from being a well-known Hollywood actress is also a co-owner at Fabletics, has helped in defining the design and marketing strategy of Fabletics. She has a huge fan following across the globe, and her popularity has added mileage to the reputation as well as the growth of Fabletics as a brand. The company offers comprehensive, personalized shopping experience and also has membership plans, which makes it easier for the consumers to shop with Fabletics. The VIP members of Fabletics are provided with a vast amount of perks and benefits, which helps them buy more for less.
The company is also known for using technology heavily to boost its growth and stay on top of the fashion market. The technology is integrated well with every aspect of the company’s machinery, which helps the management to take crucial decisions about its marketing and sales with utmost precision. Fabletics has given even the most important fashion brands in the market a tough run for its money, and thanks to its increasing popularity among the people, it seems like the company would continue to dominate the athleisure wear niche in the years to come.